REACH FOR THE HEART

This campaign is my baby. And it’s hard to talk about your child without gushing, so here goes. Reach For The Heart was a much-needed heart valve disease awareness campaign on a mission to educate and diagnose the millions of people living with this deadly condition who don’t even realize they have it. But before it was a full-blown, Telly-winning campaign, it was just a twinkle in our eye.

My art partner and I co-led the creative side of the pitch and, along with the rest of the team, brought home the win—the biggest for our agency at the time. We then came up with the concept and created a ton of stuff including messaging, a big old website, and the agency’s first TV spots. This campaign was our client’s first foray into disease awareness, so although Reach For The Heart launched in just 5 markets, it performed extremely well and quickly expanded to 19 to help even more people learn about heart valve disease and get diagnosed.

Working on this campaign for the first few years of its 5+ year run, with such an incredible team and clients, is still the highlight of my career and I’d love to tell you more about it. For now, here’s some work.

TV

LAUNCH WEBSITE

The launch website below carried the campaign through its first year or so, which we then updated after the second TV production to give it a little refresh.

WORLD HEART DAY

For the first World Heart Day of the campaign’s life, we only had time to make and post this single video. Which is still pretty neat, but we knew we could do a lot more. With time on our side the following year, we put together a 3-part campaign to give everyone a chance to reach out for both themselves and others the entire week of World Heart Day.

SOCIAL

We did A LOT of paid and organic social, but this was one of my faves. We first did it as a static TIME magazine cover wrap and loved it so much we turned it into the video below and more.