basaglar

Insulin has been around for quite some time, which means introducing an insulin with no differentiating traits to an already-crowded market can be difficult. For 2 years, my lovely art partner and I created almost every patient-facing Basaglar piece we could think of and successfully launched the brand in 2016.

website

No matter where patients are in their insulin journey, the website is their go-to source for all things Basaglar.

Living with long-acting insulin

From initial conception to completion, my partner and I led this project every step of the way. "Living With Long-Acting Insulin" helps ease patients’ insulin concerns by taking them into the life of Barry, a type 2 diabetes patient and insulin beginner.

in-office demo kit

To help patients get comfortable with injections, we created this simple in-office kit. Together with a nurse or doctor, patients familiarize themselves with the different materials and learn how to inject properly, so they’re prepared when they begin injecting on their own.

BEGINNER GUIDES

Although our campaign focused primarily on adults with type 2 diabetes (T2D), Basaglar is also indicated for adults and children with type 1 diabetes (T1D). So, we made these helpful brochures for individuals and families to get started with Basaglar at home.

T2D Patient

T1D FAMILIES